A street-interview show with more than a billion views. 20 years in TV and online video.
“You can try to trick the algorithms. You can’t trick the audience.”From my interview with Pravda.Ru, February 2026
I started on regional TV in 2006, worked with national sports channels and launched one of Russia’s first internet TV channels in 2010.
Today I produce my own show, teach realtors in the USA and Russia to win clients with video and research why content spreads.
SYASKI-MASYASKI is an unscripted street-interview show. We ask passers-by the questions people rarely ask out loud. I own and produce it.
Channels, companies and courses that started with a camera and an idea.
Since 2019 · Founder
One of the first online courses in Russia that teaches realtors to get clients through video. Brokers, agencies and developers from Alanya and Sochi to Bali and Miami.
2010 · Founder
The first internet TV channel in the Volgograd region, one of the first in Russia.
2010–2016 · CEO
My video production company: commercials and video marketing.
2017 · Editor-in-chief
Online media and an offline school of video blogging.
Three papers on social media marketing in scientific journals, 2025–2026. More in progress.
2026 · B2B
A strategy model based on a survey of 223 B2B managers and executives.
Modern Economy Success, 2026, No. 1, pp. 58–66
Read in English →2025 · Strategy
An original model linking business goals to the campaigns a company actually runs.
Components of Scientific and Technological Progress, 2025, No. 12 (114)
Read in English →2025 · Organic growth
An organic promotion method tested in a live experiment with an online store.
Russian Economic Bulletin, 2025, Vol. 8, No. 5, pp. 362–370
Read in English →Read each interview in English, with a link to the Russian original.
People don’t buy a product, or even a brand. They buy a feeling.Read in English → Pravda.RuFebruary 19, 2026
Today trust is a currency.Read in English → Argumenty NedeliMarch 17, 2026
One successful video can get millions of views with practically no budget.Read in English →
Since 2012 I have produced and advised creators. Several channels crossed 100,000 subscribers.
“A month after Vladimir joined, we had our first million views. A year later — the Silver Button.”
Leina Rogo · “Chtoby” · 350K subscribers · watch testimonial“With his help my YouTube channel grew tenfold.”
Roman Kondrov · real estate · Sochi2006
On-air work and producing in regional TV.
2008–10
Eurosport, 7TV and the Sport channel (Russia).
2009
Studied film and TV producing; first YouTube channels.
2010
OtlichnoeTV and the Premier video company.
2011
IP broadcasting at a regional government media center.
2017
Audience Development. Editor‑in‑chief of LuckyStream.
View certificate2019
Realty.Video for realtors in Russia and abroad.
2026
1B+ views, three papers, national media.
2017
Audience Development
Click to enlarge
2021 · 3 certificates
Official course “Three Steps to Zen”: blogging, writing and video
Click to view all 3English summary prepared by poklonskiy.com from the published abstract. The full paper is in Russian.
The paper studies the role of a company’s senior management in adopting social media for B2B marketing and proposes a strategy model for how executives take part.
An online survey of 223 managers and executives of B2B companies, analysed with structural equation modelling (SEM).
A strategy model of senior management participation in the adoption of social media for B2B marketing, grounded in the survey data.
The abstract below is the authors’ English abstract published in the journal. The rest is a summary of the Russian text.
The goal is to substantiate an algorithm for choosing a social media marketing strategy depending on the business goals and capabilities of the company. Hypothesis: taking business goals into account when choosing a social media marketing strategy reduces the gap between business goals and the implementation of marketing campaigns. The scientific novelty lies in the systematization of social media marketing strategies by type of interaction and strategic orientation. Methods: bibliometric and content analysis of scientific publications, comparative analysis of strategies, algorithm construction.
Define the business goal → assess the company’s capabilities (content production, data and feedback handling, personalization infrastructure) → match goal, interaction level and capabilities to choose the strategy → choose tools and formats → run campaigns → measure, compare with the goal and adjust.
English summary prepared by poklonskiy.com. The full paper is in Russian.
Proposes a method for growing traffic from social media links organically, without paid promotion.
The method was validated in an adaptive experiment on VKontakte, Russia’s largest social network, using a real online store.
Media producer Vladimir Poklonskiy on why emotion is pushing rational marketing aside, where the line between bold and cringe runs, and what brands can learn from user-generated content.
English summary prepared by poklonskiy.com. The interview was published in Russian; quotes are translated.
Kommersant introduces Vladimir as the author and producer of media projects on TikTok and YouTube with a combined audience of over one million subscribers, and as a digital marketing expert.
“Today’s user doesn’t read ads — they scroll past them. Attention is measured in seconds.”
“People don’t buy a product, or even a brand. They buy a feeling: trust, affinity, recognizing themselves.”
“Together, my projects on TikTok and YouTube have gathered an audience of more than a million subscribers without classic advertising support.”
“People trust people, not brands.”
He also describes a real estate case: street polls about life and property in Sochi that proved far more effective than classic advertising.
Producer and digital entrepreneur Vladimir Poklonskiy on why audiences stopped believing the perfect picture — and how to scale live content without losing trust.
English summary prepared by poklonskiy.com. The interview was published in Russian; quotes are translated.
“Improvisation is the one thing you can’t model. When I do street polls, I never know who I’ll meet or what they’ll say.”
“If the emotion is real, engagement grows. If it’s acted, the viewer leaves.”
“Real sincerity is having a strategy without playing a role. It’s managed spontaneity.”
“No fake followers, no staged scenes — and still millions of views. You can try to trick the algorithms. You can’t trick the audience.”
“Today trust is a currency.”
Digital marketing expert and video producer Vladimir Poklonskiy on why short video became the entry point to media, which hooks hold attention, and the mistakes brands keep making.
English summary prepared by poklonskiy.com. The interview was published in Russian; quotes are translated.
“Short video turned content dramaturgy upside down. The key task now is to capture the viewer in the first one to three seconds.”
“One successful video can get millions of views with practically no advertising budget.”
“The most common mistake is trying to turn a short video into a classic ad.”
“I’m convinced that a personal brand and your own media are among an entrepreneur’s strongest assets today.”
He names building his own team of camera operators, editors, designers and marketers as one of his key professional achievements.
